About Us
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- Why Us
What Drives Us Forward
Our Mission
We guide individuals and teams to a deeper understanding of the mind.
Our mission is to unlock real, lasting transformation—without techniques.
We help you discover clarity and potential at the source.
Our Vision
We envision a world where peace and performance emerge naturally.
True transformation begins when we see beyond the content of thought.
In this shift, stress and struggle are replaced by clarity and flow.
People thrive, not by force, but by understanding how the mind works.
Our Approch
We go upstream—before psychology, habits, or behavior.
Instead of fixing thoughts, we reveal how thought works.
This shift brings sustainable change without struggle or effort.
- About Us
A New Standard in Leadership and Mind Clarity
Piers Thurston
CEO of Quality Of Mind
PiersThurston
Piers Thurston is the co-founder of MCW and the originator of the Quality of Mind approach, established in 2012.
With over 24 years of experience as a highly respected personal and business coach, Piers has logged more than 23,000 hours working with individuals and organizations worldwide. He is a leading facilitator of innovation, strategic alignment, and leadership development workshops across sectors.
Widely regarded as a thought leader in the field of human potential, Piers is also the host of the Quality of Mind podcast, where he explores transformative insights with global experts. His client portfolio includes renowned organizations such as Unilever, Ford, Coca-Cola, HSBC, Tesco, GSK, Shell, Barclays, NHS, and many more across corporate, public, and government sectors.
Specialities:
Quality of Mind Realisation · Transformational Coaching · Strategic Facilitation · Leadership Development · Innovation Mindset
- About Us
Who We Are
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Statified Client
Successful Sessions
Years Of Experience
“Healing is not a destination but a journey each step forward is progress, and each challenge is an opportunity to grow.”
- Piers Thurston
- Expert Insight
Pioneers of Quality of Mind
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Loredana Popasav
Loredana spent 20 years in media and advertising with brands like MTV and Publicis before becoming a transformative coach. Now based in the Czech Republic, she helps clients unlock insight and mindset change across business and sport.
- Short Clips
Snapshots from Our Youtube
- Get Ebook
Why You’ve Outgrown Traditional Psychology
Stress isn’t your problem to solve. Performance isn’t about pushing harder. What if the key isn’t managing your mind, but seeing through it?
This isn’t another self-help manual. It’s a field guide to the operating system behind your experience—the one that shapes:
- Why "fixing" thoughts never sticks
- How teams accidentally create culture stress
- Where clarity actually comes from (hint: not analysis)
